The impact of the mobile internet

The success of mobile Internet 

According to a recent study by Médiamétrie, in Q1 2011, a third of mobile phones used in France would Smartphones. The first users of these devices were first 25-34 years, but today it is rather young people aged 15 to 24 years would be ideal prey. In fact, close to 40% of them have a smartphone. According to the fourth assessment Médiamétrie / Net-ratings, there were 17.7 million at June users. 

The use of these new devices increases and becomes daily. What is the main advantage of these devices?Undoubtedly, the fact that a smartphone is a gateway for immediate access to the web quickly, easily and anywhere.And diversify the uses and consumer behavior as: In the subway, supermarket, or on the street ... you can access local information, you can make purchases, price comparisons in stores, and even have access to geolocation and plans. Applications for Smartphones recorded a growth of 44% year on year. 

Despite the rise of smartphones and their various uses, only a minority of companies report having mobile optimized sites for. While our American neighbors and English begin to understand the system, in France 12% of French companies have developed a mobile site, which is still very low. (See study by Ipsos and TNS Infra-test in more than 30 countries for Google and the Mobile Marketing Association). 
In addition, 23% believe that mobile Internet will impact their business. Nothing is definitively lost and mobile internet can reassure it still has many years ahead of him. 

French companies not yet convinced by the mobile Internet 

Indeed, why mobile internet is not yet a priority for French companies? Why this reluctance? 
Firstly, it seems that the first problem is technical because nearly 60% of companies highlight the difficulties to integrate their mobile business. In addition, 30% mention the inability to target specific demographics based on these devices. But it takes more to stop the new technologies. With the arrival of 3G, European operators offer many unlimited plans. Allowing new buyers to connect via their smartphone, most often on the news sites, social networking sites and blogs. 

After smartphones, digital tablets are e-books and other who see their sales soared. After taking social networks, Linkeo, web agency at the forefront of innovations, she look on smartphones and digital tablets? The future will tell ... What is on is that digital tablets are a hit! We all know the famous multimedia tablet from Apple: the iPad! And the Ipad 2 has made its appearance in March 2011. Alone, slate digital Apple has sold 15 million units, three-quarters of the global market for tablets. The iPad is not a terminal again, this is a new media leaves much creativity. 
Companies will take it seriously these trends?