Communication with your customers, your first marketing tool

Now that you created with your database and collected relevant information about your customers, it is now time to communicate with them.

Your first marketing tool is ongoing communication with your customers. Communication is a great way to increase your revenues and profits.

Do not hesitate to assign the tasks of communication to your sales reps and your support staff. Start by contacting your best customers on a regular basis (monthly, quarterly).

To communicate, you do not need to be an expert in telemarketing or copywriter outstanding.You do not make the sale.

You simply invite your best customers coming back.

Here is an example from my arguments telephone ebook, marketing value :

"Hello Sir / Madam, I am Sarah Lingerie Zoe. I'm calling to thank you for doing business with us. I would like to mention that we received a new collection of products. We offer our customers only the best, a 15% discount applicable on products of this collection, and this week only. We wanted to share with you this offer before the launch of our campaign public.

Lingerie shop Zoe is retail in your area with the largest selection of lingerie for women in Quebec. Zoe brand is synonymous with quality and elegance at affordable prices. "

As you noticed, contact your customers by phone is not a difficult task.

However, it is not necessary to make this work for several hours in a day. Few calls a day is enough.

When you communicate with your loyal buyers, I suggest you contact other clients in your database using the e-mail or postal service.

Your text does not need to be long. A short text can easily and effectively communicate your value proposition .

Send you statements and periodic newsletters to your customers?

If this is the case, make room in your envelope (or email) to insert single letters of invitation.

By doing so, no additional cost is generated and you do not disturb your clients once too.

She is very pretty, but it does not stand out

Unless you live on another planet, every week, you probably receive several flyers in your mailbox.

You've probably noticed these beautiful advertisements printed on quality paper? Those where it presents a perfect design, colors well appointed, stylish fonts and the face of a young woman smiling and fulfilling?

Aesthetically pleasing, but publicitairement missed.

Brand marketing in its purest form. Everything except the consumer's attention, the value proposition of the company and the offer.

Advertising lifeless.

The marketing database is relational marketing.

What we are looking for project marketing database, marketing is living a telephone call without recorded message, a personalized letter without jargon.

Marketing database, this is the perfect opportunity to articulate your value proposition and present your offer.

Communication with the customer, a marketing arm pay

And if you had a response rate of 25% for 500 clients contacted? What does that mean to you? Hundreds or thousands of dollars or euros in new revenue?

But beware, the marketing database will not be effective if your customers never hear from you. You must communicate with them frequently. You must develop and maintain the relationship with the customer.

A thank you card is another great way to communicate with your customers. Slide it in their bag or in an email when you purchase. Attach to a discount of 10 or 15% off their next purchase.

As mentioned above, the purpose of this marketing tool is not to make a sale, but to invite the customer back.

Take the opportunity to explain to your client what distinguishes you from the competition.

I hope you liked this post.