Succeed in business without marketing
The reality is that many entrepreneurs would succeed in their business without resorting to advertising, sales and marketing.
Why? Because they feel that they do twist the arms of people to open their wallets. They believe that by advertising, they disturb people who do not need (or are not interested) in their products / services.
A database client can contain three types of customers: existing customers, existing customers and potential customers. A prospect (or potential customer) is interested in your products and services. He is qualified.
You do not have to twist the arms of your prospects. You simply need to contact them.
You know, the world's largest companies spend fortunes on advertising. It is not by chance that they are one day found at the top of their industry.
Initially, they were perhaps not the best, but they were the first to raise awareness among consumers and communicate with their customers. Then, with all the profits, they listened to their customers and finally, correct and offer products / services that better meet consumer needs.
If you manage your business with the mouth-to-mouth (references), congratulations! Spread your message is certainly done appropriately and effectively. However, if you must sell the same products / services of your business to your market, then you get to an excellent opportunity to articulate your value proposition and benefits of your products / services.
Marketing database, this is an opportunity for you to communicate the value of your business and keep in touch with your customers.
As I've written in several of my posts, marketing is first and foremost a form of communication between you and the consumer.
If marketing is practiced with honesty, integrity and morality, you make a service to your potential customers.
Your potential customers are interested in your products, your services and what you have to say. Maybe they were not ready to buy today, and there are many reasons (no money, no time, message imprecise, etc). However, a potential customer is always potentially interested in what you have to offer. It will only purchase when ready.
A potential customer is a potential customer, and until he tells you clearly that your products and services no longer interest.
You can hate marketing and advertising, but if you do not communicate with your prospects, how will they know you exist? How they remember you?
The idea behind the marketing, it is not to harass the client is to maintain a relationship with him. It is interested in him first. Then, is to communicate the value of your business and ultimately to promote your offer.
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