What is marketing?

Today, I will try to define the word marketing.

What is marketing? Sell ​​its products? Sell ​​yourself? Promote a new idea? Establish a relationship with the customer?

Definition Antidote

Antidote (affiliate link) is an excellent software to help with writing French. In the dictionary of this software, the word marketing is defined as follows:

All the techniques and methods based on knowledge of consumer needs and market structures and used to develop the sales of a product or service.

Following the definition, we find also the following recommendation:

The term officially recommended in France and Quebec is marketing, but the most common marketing equivalent is officially recognized as a synonym.

Antidote dictionary of synonyms, all words have a similar meaning to the word marketing:

• marketing;
• packaging;
• distribution;
• market research;
• merchandising;
• marketing mix;
• marketing;
• market.

Finally, according Antidote marketing is to know the needs of the consumer, then deliver a product or service to its measurement.

AMA definition

The AMA (American Marketing Association) defines the marketing a bit the same way:

Marketing is an Organizational function and a set of processes for Creating, communicating, and Delivering Value to customers and for managing customer relationships in ways That benefit the organization and Its stakeholders.

According to the AMA, the marketing is to provide value to the customer and create a relationship between the customer and the organization.

Marketing, large area

Marketing is a field that encompasses several subdivisions. The marketer can copywriter, salesman, responsible for market research, etc..

Marketing can be divided into several different sections that are equally important to each other:

• Analysis and understanding, the study of consumer behavior;
• Market research;
• Definitions of products and services;
• Communication;
• Advertising and promotion;
• Organization of the sale;

Question of morality

Who is responsible? Is it the client? Is it the government? The designer of the product?

The marketer's goal is to induce a person to make a decision. It can cause a person to make a good or a bad decision. The marketer has the power to influence and with power comes responsibility.

A few years ago, Seth Godin wrote an excellent article ( Marketing moral ) on the ethics of marketing. Who is responsible? This is the marketer. Since the marketer has a strong influence, it must be held 100% responsible for the products and services it promotes.

In his article, Mr. Godin gives the example of smoking. If the marketer has created an excellent advertising to encourage people to smoke, he must also find that it has contributed to the deterioration of the health of smokers.

It is a great responsibility is it?

Finally, what is marketing?

Marketing is first and foremost a set of methods to try to interest a potential customer an idea, a product or service.

Is that marketing is limited to the promotion of products and services? I do not think so.Marketing aims to better understand the consumer to identify their needs and ultimately to encourage them to act. However, I believe that all marketing techniques can be used in everyday life to propose a new idea, understand, convince and influence. Even a child uses marketing techniques to convince his mother to buy a toy.

It reminds me of the story of a father and his son

Boy: "Dad, can I borrow your BMW to go to my friend? '

Dad: "No, I will not lend my BMW, but you can use if you want a minivan. '

Boy: "Excellent! Thank you daddy! '

The boy rushes to fill the trunk with all its set of percussion instruments (drums) in his father's minivan.

After a moment, the father realizes that his son did not really intend to take the BMW, he just needed the minivan to transport his percussion equipment. To make sure you have the minivan, the boy asked what he wanted more than to give greater flexibility in the negotiation.Ask for More Than You Expect to Get a good old technique of negotiation .

Whether you're a blogger, a new entrepreneur who wants to know his market or a seller who wants to entice customers to buy, all you marketing needs in your life to understand, to sell and make you stand out.

What is marketing? Marketing is understanding, creating and encouraging.

Got marketing?

Have a great day!

See you soon!

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Relations between the titanic and the city of halifax

Most people are familiar with the tragedy of the Titanic, the British passenger liner that sank after hitting an iceberg.But did you know that the Titanic was united to the Canadian city of Halifax, Nova Scotia, by special ties? Discover why many curious or history enthusiasts fascinated by the notorious ship to rendezvous in this coastal town. 

It is April 10th 1912 the Titanic left Southampton, England, for his first trip. After a stop at Cherbourg in Normandy and another in Queenstown in Ireland, the ocean liner set sail for New York, the United States, with 1324 passengers on board and 889 crew members. But his journey did not end sadly in New York, but well off Newfoundland, Canada, where the ship, yet unsinkable, struck an iceberg at 23:40, 15 April 1912, then dark. 

But you could say that Halifax is the ship and its passengers really finished their journey. Halifax with the largest port in the vicinity of the Titanic, three of its ships played an important role in the rescue of victims of the disaster. While the survivors were transported to New York aboard another ship, the bodies of the victims will be transported to Halifax. 

150 Titanic victims were planted in three cemeteries in the city. This is the largest number of victims of this tragedy to be buried in the same place. Among the victims were several unidentified bodies, the date of the sinking engraved on their tombstones being perhaps the only memories they left of their lives. Halifax hosted and became their resting place for eternity. 

In addition to the bodies of several victims, Halifax boats fished many artifacts from the ship in the weeks that followed the tragedy. Objects or fragments of objects of wood, one of the deck chairs on the Titanic only to have been found, are now on display in the Maritime Museum of the Atlantic in Halifax. This exhibition is a permanent exhibition of the museum, and is considered one of the best exhibitions of wooden artifacts from the Titanic to the world. In addition to these artifacts, the exhibition offers more information about the ship, the shipwreck and victims who were buried in Halifax. 

The Maritime Museum of the Atlantic has other public exhibitions featuring famous ships, the maritime heritage of the city or aspects of marine life. These exhibits reflect the special relationship between the people of Halifax and the sea 

A visit to this famous museum and the city of Halifax can help dive enthusiasts and history buffs of the Titanic in the era of the giant ocean liner that met a tragic end. April 15, 2012 marks the one hundredth anniversary of the sinking.The timing is ideal to visit the Maritime Museum of the Atlantic to discover the maritime heritage of Halifax while remembering the tragedy and its impact in the world.

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Find a hotel in Dubai on the beach

A Dubai hotel on the beach offers both the comfort of an institution designed for a perfect stay and proximity to the sea can enjoy the pleasures of relaxation and swimming. But how can you find a beach hotel in Dubai and what does it do to book the best possible conditions? 

Find a hotel on the beach in Dubai is now a breeze: For quickly a list of different establishments located near the sea, just go through a specialized site that lists a few seconds the entire complexes corresponding to this criterion.On some sites, a Dubai hotel on the beach is even a permanent item, it is sufficient to consult in order to have a complete description of each of the hotels located by the sea 

To book a hotel in Dubai on the beach, these sites can be very useful. They can generally make a selection with additional criteria such as the number of stars or equipment made available to customers. Once the user has found the hotel in Dubai that suits him, he can click on a link to be taken directly to the website of the hotel or to the travel agency that handles reservations. 

To benefit from attractive prices for a hotel in Dubai directly on the beach, it is also possible to go through a price comparison website. By opting for a departure at the last minute, stay in a hotel in Dubai may also return a lot cheaper.

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Find a cheap ticket to london

To buy a plane ticket to London cheap, different possibilities are available. Here is a small overview of the most effective ways to find a cheap plane ticket to London. 

Through traditional networks flight booking, airfare cheap London may well be considered. But, of course, reducing the purchase price of the ticket is not unrequited ... Thus, airlines often offer discounts for tickets purchased several months in advance. If you can plan your trip in advance, this is ideal as it allows you to spend less time with a cheap plane ticket to London, enjoying a maximum time to prepare departure. 

Always directly through the airlines, it is also possible to take advantage of promotional offers point to get a cheap plane ticket to London. This time, the trip may well involve a start fairly soon. The only consideration for a cheap ticket to London of this type lies in the GCS fairly restrictive in case of cancellation: it is generally impossible to be reimbursed in case of unexpected ... 

If the start date is not important, airfare cheap London is very common on auction sites at the last minute. Airlines sell off the last seats available on flights where they are waiting booking. Cheap ticket to London can record a price decrease dramatically and very interesting for those who are able to organize their departure at the last moment.

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How to book your trip to Argentina

A trip to Argentina is an opportunity to discover a land of contrasts, between the Andes, Patagonia and the Pampas plains. But what you need to know to prepare for his trip to Argentina? 

To start his trip to Argentina, we must first book a plane ticket. According to the company, a booking made very far in advance may qualify for significant reductions. Conversely, for those who have the ability to quickly release the trips at the last minute are often great bargains and help to save some money on his trip to Argentina. 

The trip to Argentina then assumes a form of housing. Various possibilities exist, which all have their advantages. It is possible to book a place in the camp, which gives a little extra taste of adventure travel. For a little more comfort, you can also opt for hostels, which are primarily located in major cities. The home-stay called "casa de familia" is certainly the best way to mix a little more to the people and discover Argentina through its hosts. Finally, for a comfortable trip to Argentina, we can of course opt for the hotel. 

During a trip to Argentina, are numerous destinations to visit, and it will inevitably make choices. We can visit Buenos Aires with an excursion to the Tiger's visit to San Telmo antiques and tango dancers, the monuments of the city center or visit the cemetery where Eva Peron. The Iguazu Falls, Posadas and the Jesuit missions, the Northeast, Patagonia and Tierra del Fuego are also possible destinations during a trip to Argentina.

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Discover the Rideau Canal

That you are familiar with the City of Ottawa or your are about to visit for the first time, you've probably heard of the famous Rideau Canal. This single channel is so entrenched in the lives of people in Ottawa as its tourists, you can not help but take a moment to gaze upon your next visit to the Canadian capital. 

The Rideau Canal connects the city of Ottawa to Kingston, representing a waterway 202 km, of which 19 were built by man. It includes sections on Rideau and Cataraqui rivers, as well as some lakes. The canal has 49 locks, which are operated manually. Its construction was completed in 1832, making it the oldest still functional canal system in North America. 

It was designed and built by the British Empire, which is now Canada, with the objective of military procurement.Attacks and invasions from the United States were to be expected at this time. However, the channel was never used for its original purpose, as feared attacks have never occurred. 

Today, the canal is not only a waterway linking several cities together, it is also a major tourist attraction as well as pride invaluable for those who attend each day. 

During the summer, more power to a boat ride on the canal, it is pleasant to take a walk along its banks, or to walk in rollerblading or cycling. Rental companies also provide tourists and residents everything they need for a pleasant ride, including a helmet and maps of the area. 

Other companies can make renting paddleboats, canoes and kayaks to explore the canal at will. Others offer boat trips with a guide that tells important facts in the history of the canal and the city in at least two languages. 

Those who visit Ottawa in August may participate in the Rideau Canal Festival, a festival that celebrates the canal with boat rides, music, tours and bicycle art exhibitions and photographs. Several activities are organized specially for children. 

In winter, the section of the canal that runs through Ottawa becomes the world's largest skating rink, with a length of 7.8 km. Then it is a major tourist attraction in the region. The icy waters of the canal become theater festival Winterlude Ottawa, as well as activities of small kiosks that sell tasty beaver tails de. 

In addition, winter and summer, numerous museums, art galleries, restaurants, cafes and shops are located near the canal. Festivals and family activities are organized at all times, allowing anyone to spend and rewarding at the heart of Canada's capital.

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